Pamella Roland debuted its initial couture collection for the Fall of 2002 to a warm reception from critics and buyers alike. The collection received the prestigious 2003 Gold Coast Award, a tremendous feat for an organization in its second year of operation. Positive response has continued to follow the brand and has grown significantly to the present, making Pamella Roland a label of choice among retailers such as Bergdorf Goodman, Neiman Marcus, and Saks Fifth Avenue, as well as the finest domestic and international specialty stores such as London’s own Harrods. A-list celebrities, including Angelina Jolie, Taylor Swift, Angela Bassett, Jennifer Hudson, Lady Gaga, Lily Collins, Issa Rae, Kate Hudson, Priyanka Chopra, Madonna, and many more, have been seen wearing Pamella Roland designs.
In 2010, as the brand’s CEO, President and Creative Director, Pamella Roland DeVos was inducted into the Council of Fashion Designers of America (CFDA). In 2013, Kendall College of Art and Design announced the Fashion Studies program would be named "The Pamella Roland DeVos School of Fashion." Since the brand's inception, Pamella has received numerous awards, including the "Top Woman-Owned Business" and “Women of Influence” awards in her home state of Michigan, which is a source of great pride for her.
In 2023, to mark 20 years of the Pamella Roland brand, Pamella released the coffee table book “Dressing for the Spotlight.” This debut showcases elegant cocktail dresses, evening gowns, and women’s resort wear from over the brand’s history. Each page includes insights into the design process, featuring sketches, inspirational reference materials, and snapshots of unforgettable runway and red-carpet moments.
In 2024, Pamella took on the challenge of designing for the stage in "The Devil Wears Prada: The Musical." This musical, based on the best-selling novel and hit film, features an original score by the legendary Sir Elton John. Pamella collaborated with Tony Award-winning designer Gregg Barnes to create costumes that beautifully combine runway glamour with `stage-ready practicality. Along with Gregg Barnes she designed most of the costumes worn by Vanessa Williams, who portrayed Miranda Presley, as well as several outfits for other cast members.
Over the years, Pamella has committed her time and talent to many different organizations and boards, including the Joffrey Ballet, Whitney Museum of American Art, John F. Kennedy Center for the Performing Arts and many institutions in Michigan.
Pamella and her husband, Dan, have two daughters, Cassandra and Sydney, one son, Cole, and a daughter-in-law, Lexi.